Natalie Zhao

creating fresh content for fresh dates

Meet idk tonight

Here's a scene familiar to many couples: they've answered the age-old question, "Will I ever find love?" with a resounding "yes!" But after the montage of the honeymoon period ends, they quickly realize there is a new age-old question. From the couch, one person asks, "What are we doing tonight?" and the other wonders whether the sequel to their love story involves growing old together while alternating between Netflix and HBO Go accounts. 

Meet idk tonight, the date night concierge for couples. With multiple neighborhood-specific plans featuring the latest entertainment, buzz-worthy restaurants, and local events published daily, idk tonight promises to make every night date night. Readers can follow idk's featured couples on their dates in real time. Afterwards, the couples give the he said/she said lowdown of the date and cover everything from ambience to favorite dishes and surprising moments through a mix of audio, photo recaps, and video.

my role

I pitch, research, and write featured guides and weekly calendar events. I also produce content as one of idk tonight's featured couples.

Check out my brush with Insta-glory here and here, and take a look at my calendar and holiday guides below.