https://www.natalieyzhao.com/home daily 0.75 2018-02-16 https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1518806130959-GHA7I54EWW6OXFA4XA94/Screen+Shot+2018-02-16+at+1.33.36+PM.png Home https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1512399023970-2QFGOUACLNIJL4PBZVB5/15781255_10157987202505263_5063506642992105833_n.jpg Home https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1518806130959-GHA7I54EWW6OXFA4XA94/Screen+Shot+2018-02-16+at+1.33.36+PM.png Home https://www.natalieyzhao.com/blog daily 0.75 2017-12-04 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1400275370693-L0ZTMZY7L6SCYQG6GO85/xzuvhgdQGul0amA3Qc7a_373A9681.jpg Blog https://www.natalieyzhao.com/home-1 daily 1.0 2018-01-19 https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1512399546779-35JZ3HM1BUC77014OFSA/15781255_10157987202505263_5063506642992105833_n.jpg Home https://www.natalieyzhao.com/about-me daily 0.75 2018-01-22 https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516595816831-GWZF05JO5CDSSD6ZF26P/12642818_10156454716965263_2972291107710165989_n.jpg About Me https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1512404012576-53N2DQZ9GE4ZAH2XO1HV/IMG_8541.JPG About Me https://www.natalieyzhao.com/projects-via-citrus-case-study daily 0.75 2018-03-25 https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516392670649-97GLNJHHUM0UVRDBT3BU/13603237_1741254249484311_2916349097956021983_o.jpg Via Citrus - New York Transplants, but Florida Boys at Heart Danny grew up working on his father’s farm. In the winter, he’d walk the orange groves with his dad, draping and irrigating the trees to protect from the incoming frost. Not too far away in south Florida, Charley spent his Saturdays in the office with his old man. He’d help file insurance claims before Charley Sr. fulfilled promises of trading volleys on a clay court. For both of us, childhood was warmed by Florida sunshine and the smell of citrus groves. https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516392883703-4T2G5KRCROTOR877E73W/WeWork+image+3.jpg Via Citrus - Grow Life Green, Via Citrus Just as we want your growing calamondin tree to bring you continual fulfillment, we also want to create a new source of sustainable income and local jobs for farmers in the United States. Via our citrus trees, we envision a network of farms that are paid fairly for their high quality plants, and whole communities from Florida to New York that feel the satisfaction that comes from nurturing something real. We believe life should be about cultivating growth and gratitude. So bring life back to life, Via Citrus.   https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516391448540-MPVH7Y255VIU497WUIEI/13620815_1741259242817145_497605871193882630_n.jpg Via Citrus - Industry: home and garden capabilities: brand strategy Brand Positioning Copywriting https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516392830887-8JX30HFJM2OF3DR9N9YJ/13166030_1716997191910017_2106712614588035700_n.jpg Via Citrus - Plant Care is Self-Care Via Citrus delivers cocktail citrus trees directly to your door. Peel back the box for your very own piece of our childhood. Through Record Buck Farms, we’re bringing some of the lessons we learned under Florida sunshine back to the big city. We hope the moments you spend caring for your citrus tree—the dirt-under-fingers feeling of accomplishment, the fragrance that fills your home, the peel and fruit used for cocktails and cooking—become moments that are hallmarks of a life well-lived. There are seasons for hard work and late nights, for learning and finding our footing. In a world of endless calendar reminders and deadlines, it’s about remembering where we came from as we work to create the legacy we’ll leave behind. In service to this, a portion of every Via Citrus purchase goes directly back to the farms that first nurtured your plants. https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516392774061-V36A669C6L6PVTLW6MY4/WeWork+Image2.jpg Via Citrus - Life Beyond the Cloud Years later, avenues replaced orchard groves when we moved to New York. Our office jobs meant endless subway commutes and conversations about capital. Life was lived behind a screen and uploaded to the Cloud. Growing restless of apps and quarterly earning projections, we wanted something real to show for our experiences. And so in a city of concrete and glass, Charley wandered down to the flower district in search of something green. Nestled between rows of fiddle leaf figs and ficus trees, he found it. It was smaller than the trees Danny had shown Charley, but its vibrant leaves and delicate fragrance were unmistakable. It smelled like home. Charley looked for the tag, his other hand already dialing Danny’s number. “Hey...do you know of a Record Buck Farm? In Florida?” He heard laughter from the other end. “Dude, that’s my dad’s farm.” And so the seed of Via Citrus was sown. https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1522016269214-4KXLB91WZT4YX9SICQS4/Ana+Via+Citrus+Copy.JPG Via Citrus https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516389557991-QJ4ZDWPCRRO1LI23RUT8/WeWork+image.jpg Via Citrus https://www.natalieyzhao.com/projects-qlogix-case-study daily 0.75 2018-03-25 https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516399924931-Z1FPT9MI0WED6T9PAB9P/Screen+Shot+2018-01-19+at+3.43.01+PM.png qLogiX - Industry: educational technology capabilities: brand strategy Brand Positioning copywriting marketing materials https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1522015602749-M3L25LHKYOB4O7BH22FN/BooMEE+Console.jpg qLogiX https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1522015594601-JOAOEWWBQNPH7Z7JNI4M/BooMEE+Doorway.jpg qLogiX https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1522015569866-K127K6FT7XH9QXX4PTEF/BooMEE+Game+Still.PNG qLogiX https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1522015344205-0FR9VOHC2HBMNHBI5DFN/App%2BStore%2B2.png qLogiX https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1522017646787-R8SG2RSCBLT7WVJFFRTH/image-asset.jpeg qLogiX https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1522015312579-OQFYJY7OREZFRCIYO9DH/App%2BStore1.png qLogiX https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1522017606662-V8EGLXTD4P6QBFIUQBTE/image-asset.png qLogiX https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516399750787-VCMSN9Y5Y3JWE3G1C2B9/BooMEE+Galaxy.png qLogiX https://www.natalieyzhao.com/qlogix daily 0.75 2018-01-21 https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516399924931-Z1FPT9MI0WED6T9PAB9P/Screen+Shot+2018-01-19+at+3.43.01+PM.png Copy of qLogiX - Industry: educational technology capabilities: brand strategy Brand Positioning copywriting marketing materials https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516400037518-KCMKF2GK1UH8IP6ZQOMU/App+Store1.png Copy of qLogiX https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516400069521-M16JFKBG84NCMLS2TVSG/App+Store+2.png Copy of qLogiX https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516399750787-VCMSN9Y5Y3JWE3G1C2B9/BooMEE+Galaxy.png Copy of qLogiX https://www.natalieyzhao.com/via-citrus daily 0.75 2018-01-21 https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516392774061-V36A669C6L6PVTLW6MY4/WeWork+Image2.jpg Copy of Via Citrus - Life Beyond the Cloud Years later, avenues replaced orchard groves when we moved to New York. Our office jobs meant endless subway commutes and conversations about capital. Life was lived behind a screen and uploaded to the Cloud. Growing restless of apps and quarterly earning projections, we wanted something real to show for our experiences. And so in a city of concrete and glass, Charley wandered down to the flower district in search of something green. Nestled between rows of fiddle leaf figs and ficus trees, he found it. It was smaller than the trees Danny had shown Charley, but its vibrant leaves and delicate fragrance were unmistakable. It smelled like home. Charley looked for the tag, his other hand already dialing Danny’s number. “Hey...do you know of a Record Buck Farm? In Florida?” He heard laughter from the other end. “Dude, that’s my dad’s farm.” And so the seed of Via Citrus was sown. https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516391448540-MPVH7Y255VIU497WUIEI/13620815_1741259242817145_497605871193882630_n.jpg Copy of Via Citrus - Industry: home and garden capabilities: brand strategy Brand Positioning Copywriting https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516392830887-8JX30HFJM2OF3DR9N9YJ/13166030_1716997191910017_2106712614588035700_n.jpg Copy of Via Citrus - Plant Care is Self-Care Via Citrus delivers cocktail citrus trees directly to your door. Peel back the box for your very own piece of our childhood. Through Record Buck Farms, we’re bringing some of the lessons we learned under Florida sunshine back to the big city. We hope the moments you spend caring for your citrus tree--the dirt-under-fingers feeling of accomplishment, the fragrance that fills your home, the peel and fruit used for cocktails and cooking--become moments that are hallmarks of a life well-lived. There are seasons for hard work and late nights, for learning and finding our footing. In a world of endless calendar reminders and deadlines, it’s about remembering where we came from as we work to create the legacy we’ll leave behind. In service to this, a portion of every Via Citrus purchase goes directly back to the farms that first nurtured your plants. https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516392883703-4T2G5KRCROTOR877E73W/WeWork+image+3.jpg Copy of Via Citrus - Grow Life Green, Via Citrus Just as we want your growing calamondin tree to bring you continual fulfillment, we also want to create a new source of sustainable income and local jobs for farmers in the United States. Via our citrus trees, we envision a network of farms that are paid fairly for their high quality plants, and whole communities from Florida to New York that feel the satisfaction that comes from nurturing something real. We believe life should be about cultivating growth and gratitude. So bring life back to life, Via Citrus.   https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516392670649-97GLNJHHUM0UVRDBT3BU/13603237_1741254249484311_2916349097956021983_o.jpg Copy of Via Citrus - New York Transplants, but Florida Boys at Heart Danny grew up working on his father’s farm. In the winter, he’d walk the orange groves with his dad, draping and irrigating the trees to protect from the incoming frost. Not too far away in south Florida, Charley spent his Saturdays in the office with his old man. He’d help file insurance claims before Charley Sr. fulfilled promises of trading volleys on a clay court. For both of us, childhood was warmed by Florida sunshine and the smell of citrus groves. https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516389557991-QJ4ZDWPCRRO1LI23RUT8/WeWork+image.jpg Copy of Via Citrus https://www.natalieyzhao.com/idk-tonight daily 0.75 2018-01-22 https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516590780100-H5TPGIL85GTMC0D57CYG/Sanctuary-T-1024x640.jpg idk tonight - Mcnally Jackson Books x Sanctuary t https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516589425975-XIOGQJGQ8HX8TYCK0GWB/idk%2Btonight%2Bicon.png idk tonight - Industry: lifestyle and entertainment capabilities: blogging copywriting editing https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516590923919-M86OEWH0HR82OUJNJNGV/Cafe-Clover-Eater-768x480.jpg idk tonight - Film Forum x Cafe Clover https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516590206002-VC1JA7QES1O88DW6YVE8/230-5th-Rooftop.jpg idk tonight - Cochon555 x 230 5th Rooftop https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516590559726-UOMU2RWZK0P1OXSH75G2/Bemelmans-1.jpg idk tonight - Edvard Munch x Bemelmans Bar https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516590632005-J4B6RP2MMAZXAC48GZG6/Magick.jpg idk tonight - Classic Album Sundays x Paulie Gee's https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516590825670-5LS9Y9AZZYRPDQKQE4KM/Honeywell.jpg idk tonight - The Uptown Garrison x The Honeywell https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516591017613-UMF3QHGQ1TO60JPYXVK6/Night-of-Joy.jpg idk tonight https://www.natalieyzhao.com/contact-1 daily 0.75 2018-01-22 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390510556456-TV8RZ8LOBB3L6TBXFWZD/tumblr_mkrr2pZQ851rkz363o2_1280.jpg Contact Me https://www.natalieyzhao.com/cold-brew-on-tap daily 0.75 2018-01-22 https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516599130392-YLXYPO8YJP2HS85CU7I3/shutterstock_698537053-1280x960.jpg Cold Brew on Tap - Industry: lifestyle capabilities: blogging copywriting editing https://images.squarespace-cdn.com/content/v1/5a255eeb268b962e6680e18b/1516597125017-9PL2F3OBXQUWH7ZLFISK/static1.squarespace-1.jpg Cold Brew on Tap https://www.natalieyzhao.com/home-alt-bedford daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390500612440-PGQSIY8KL9F7T5VIXQLO/chambers-2.jpg Home Alt A better world Starts with a choice Contact Us https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390500503574-5BAPXZO9U06UV61P49UO/chambers1.jpg Home Alt Sustainability Starts with you Join Us https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390500933384-LII4SRIPHFYOUFX0UCXC/chambers-4.jpg Home Alt A better world Starts with a choice Join Us https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390504287124-HQ8GNX1JCE22V047MSQ9/chambers-8.jpg Home Alt Preserve Nature Join Us https://www.natalieyzhao.com/read-me-bedford daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390928870858-4D9B6T9WGP8017NSS9W3/topography.jpg Read Me